WANTED – Social Media Marketing - Identification and Development Specialist BY - Writers Fete 2021 … writersfete.com Contact: firstname.lastname@example.org POSTED – 17May21
CONTEXT Writers Fete 2021 is the 7th anniversary event of this well established boutique bilingual literary festival in Wakefield Québec. Date is 26-31 October 2021. This year the festival has an expanded mandate to: a) address important social issues, and b) reach a national audience via the internet.
To that end the festival will be a hybrid one, with a safely spaced audience PLUS a high quality live stream. Five events will feature our always successful mix of established and emerging authors talking about their works, and their social change passions. Each author/event will have a broad downstream network of readers and activists who will tune into the event, engage in the live discussion, and follow up with community discussions, activist actions, networking of event participants. This year’s them – Writing to Transform – will help establish the festival as an important intersection of literature and social action.
FINDING and ENGAGING our AUDIENCE In Phase One, the SMIDS will be responsible for helping us clarify who are our audience is, Identifying them on the internet, and creating the social media marketing strategy to speak to them including platforms, content, influencers, important milestones and calendar events. In Phase 2 the SMIDS will help us carry out the social media marketing strategy this year, and update it for 2022 based on what we learn this year.
The ideal candidate will have the following skill and experience: - Traditional Market research. - Social media marketing, including finding the audience and targeting it - Diverse social media platforms - Data Analysis Data Interpretation – What’s the (a) story? - Audience Engagement – “you only have 10 seconds to make an impression” - Working English and French
TERMS of ENGAGEMENT Writers Fête has applied for a grant to pay an experienced resource a competitive fee undertake this project. The award will be announced at the end of June 2021. PHASE ONE – July and August 2021 PHASE TWO – September, October and November 2021.
EXPRESS YOUR INTEREST? Please send a max one page expression of interest to email@example.com Include: A paragraph or two about your relevant skills. A paragraph or two about your relevant experience (with dates and Employer/Client) 2 references